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Auto industry


A New Road Opens for Korean Cars: Korea–UK FTA Deal Sparks Fresh Hopes for Export Growth
South Korea’s automotive industry has welcomed the conclusion of the improved Korea–UK Free Trade Agreement (FTA), viewing it as a major turning point that could significantly expand access to the British market and strengthen export competitiveness, particularly for future mobility vehicles such as electric cars. Industry groups say the agreement, finalized in December, comes at a critical time as global trade conditions become more uncertain and competition intensifies in k
koreandriven
2 min read


Not a New Car, Yet People Lined Up for an Hour: Hyundai’s Hidden Weapon Stealing the Show at CES 2026
At CES 2026 in Las Vegas, visitors were willing to wait up to an hour—not to see a new vehicle, but to catch a glimpse of Hyundai Motor Group’s humanoid robot, the all-new Atlas. According to industry insiders who attended the event, the crowd at Hyundai’s booth remained dense throughout the show, with wait times of at least 45 minutes just to see the robot in action. The unexpected attention came despite Hyundai unveiling no major new passenger vehicles at the world’s larges
koreandriven
2 min read


Small Cars, Long Waits: Hyundai Casper Faces Up to 20 Months, Kia Ray 7+ Months as Shortage Deepens
Small Cars in Short Supply: Delivery Delays Continue Into 2026 South Korea’s small car shortage is expected to persist into the new year, as delivery waiting periods for compact models continue to lengthen despite overall improvements in the broader auto market. According to Hyundai Motor and Kia, most passenger vehicles now have delivery wait times of less than one month. In contrast, light vehicles (mini cars) face significantly longer delays due to limited supply and const
koreandriven
2 min read
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