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Auto industry


Tesla Slashes Model 3 Prices in Korea, Pushing Entry Cost Into the 30 Million Won Range
Tesla has lowered prices for its Model 3 sedan in South Korea, positioning the vehicle more competitively ahead of new model launches by rival automakers. Tesla Korea announced that the Model 3 Standard Rear-Wheel Drive (RWD) is now priced at 41.99 million won, while the Model 3 Long Range RWD is priced at 52.99 million won. The Model 3 Standard and Long Range variants qualify for government subsidies of 1.68 million won and 4.2 million won, respectively. When combined with l
koreandriven
1 min read


A New Road Opens for Korean Cars: Korea–UK FTA Deal Sparks Fresh Hopes for Export Growth
South Korea’s automotive industry has welcomed the conclusion of the improved Korea–UK Free Trade Agreement (FTA), viewing it as a major turning point that could significantly expand access to the British market and strengthen export competitiveness, particularly for future mobility vehicles such as electric cars. Industry groups say the agreement, finalized in December, comes at a critical time as global trade conditions become more uncertain and competition intensifies in k
koreandriven
2 min read


Not a New Car, Yet People Lined Up for an Hour: Hyundai’s Hidden Weapon Stealing the Show at CES 2026
At CES 2026 in Las Vegas, visitors were willing to wait up to an hour—not to see a new vehicle, but to catch a glimpse of Hyundai Motor Group’s humanoid robot, the all-new Atlas. According to industry insiders who attended the event, the crowd at Hyundai’s booth remained dense throughout the show, with wait times of at least 45 minutes just to see the robot in action. The unexpected attention came despite Hyundai unveiling no major new passenger vehicles at the world’s larges
koreandriven
2 min read
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