K-trends

The phenomenon known as “Young Forty,” a term describing South Koreans in their 40s who actively follow youth culture and fashion trends, has recently drawn attention from international media, including the BBC. In an article published on January 18, the BBC reported that the term, once considered a positive description of trend-aware middle-aged consumers, is increasingly being used with negative connotations among South Korea’s Generation Z. According to the report, the ter

More than eight out of ten foreigners report a favorable view of South Korea, marking the highest level recorded since the survey began in 2018. According to the Ministry of Culture, Sports and Tourism, the 2025 National Image of Korea survey found that foreign favorability toward South Korea reached 82.3%, an increase of 3.3 percentage points from the previous year. This represents the highest score in the survey’s history. By country, the United Arab Emirates recorded the h

Busan is buzzing with excitement after news broke that BTS will perform in the city as part of their first full-group world tour in four years, a move that is already reigniting debate over whether South Korea’s second-largest city has a venue capable of hosting global-scale K-pop events. According to BigHit Music, BTS will kick off their new world tour in April at Goyang Sports Complex before traveling across North America, Europe, South America, and Asia, with a total of 79