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K-trends


Sales of Korean Heritage Goods Hit Record High as Foreign Visitors Drive Strong Demand
Sales of traditional Korean cultural merchandise reached a record high last year, fueled by growing interest from foreign visitors amid the global popularity of Korean culture. According to the Korea Heritage Service Foundation, annual online and offline sales of its cultural product brand “K-Heritage” exceeded 161 billion won on a preliminary basis in 2025, marking the highest figure ever recorded for the brand. This represented a sharp increase compared with the previous ye
koreandriven
2 min read


College Graduate Employment Rate Falls Back to the Sixty Percent Range Amid Economic Slowdown, While International Student Employment Rises
The employment rate of university and graduate school graduates declined back into the sixty percent range last year amid an economic downturn, while the employment rate of international students rose sharply, surpassing thirty percent. According to the Ministry of Education, the National Data Policy Agency, and the Korean Educational Development Institute, the employment status of 634,904 graduates from higher education institutions nationwide—who completed their studies in
koreandriven
2 min read


Long-Term Foreign Residents Hit Record High, Majority Concentrated in Capital Area
As of November 2025, the number of foreign nationals registered to stay in South Korea for more than 90 days surpassed 1.6 million, marking the highest level ever recorded. According to data from the Korea Immigration Service, the number of long-term registered foreigners increased by 8 percent compared to the previous year. This growth rate significantly exceeded the overall increase in the total number of foreign nationals staying in the country, which rose by 3.2 percent
koreandriven
1 min read
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